Technical Marketing Communications
Whether it's getting a product defined and specified, or getting technical marketing materials completed for your product launch, p2r has the expertise to support your technical communications needs.
Market Requirements Documents
Successful projects need good Marketing Requirements Documents (MRDs).
Often the rush to start a new project leaves little time to write these, and no time to keep them up to date as design issues emerge. p2r has extensive experience in writing effective MRDs. Because we are engineers as well as marketing people, we can bridge communications between these groups.
Data Sheets
Customers want technical data sheets that explain the features of the product. It often takes careful understanding of the market and technology to position these correctly. p2r has experience writing datasheets and provides valuable outside perspective.
Application Notes
These require a mix of engineering skill, accurate description, and customer focus in order to convey the solution provided by a high tech device or software product. p2r has written application notes for a wide variety of products, from ICs to telecom systems.
White Papers
An effective white paper must advocate a position without undue hype. It must clearly lay out the argument for a particular technology in a fair and rational manner. p2r knows from experience how to do this for you.
